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Differentiated
Strategy of Bellelumie

Premiere Classe Bellelumie

1. Stable profits through profit diversification
– Creation of additional profit of franchise stores through professional beauty services and product sales
2. Expanded differentiation through the use of professional beauty devices
– Provides professional and safe programs developed by the verified know-how of Bellelumie
3. Continuous program development and supply
– Continuing training under the professional teaching of skin experts and systematic training system
4. Provision of professional beauty devices and products
– Provides independently developed cosmetics and aesthetic-specific professional beauty devices.
5. Professional and systematic training system
– instructors from theory to practice
6. Specialized all-directional marketing support
– Provides continuous and differentiated marketing support to activate the sales of franchise stores.

Bellelumie’s Strategies for Success

We provide various benefits and support for stable sales for prospective founders by operating Bellelumie’s ‘Early Settlement Program’

Free 10-set professional
cosmetics support
Equivalent to 12 million won in consumer price
Free support of 1-set of initial PR item
(Equivalent to 3.3 million won)
Bellelumie’s 3 Zero Policy Franchise fee
Contract fulfillment deposit Royalty.
On and offline all-directional marketing & support
Support from training to opening preparation
Lowest price benefit of professional beauty devices
+ Belle series
+ ESTHELUX
+ Line-Vu
Franchise
Bellelumie Strategy for Success
1. Pure domestic professional brand with clinical know-how
and Medi-aesthetic
– Provides hospital and clinic’s professional cosmetic brand, Dr. Seolreim
– Provides the Belle series based on professional beauty devices
2. Operation of Early Settlement Program for Founders
– Lowest price benefit of professional beauty device
– Free support of professional cosmetics
– Operation of Bellelumie/s ‘3 Zero Policy’ (Up to 30 stores)
3. Operation of Bellelumie’s Various Programs
– Various programs using the professional Bell series devices and manual care
4. Operation of differentiated training courses of Bellelumie
– Operation of 1:1 matching system for the whole training process
from basic skin theory to practice
– Differentiated on-site training and professional practical training for each class stage
5. Various support system for founders
– Operation of Early Settlement program for founders
– Systematic support system from training to shop open preparation

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Beauty Care Lineup

·Belle Up Total Care

·Belle Clean Total Care

Academy
Skin Master Class

Bellelumie’s professional and differentiated training system One-stop training system from basic skin theory and practice, the latest aesthetics trends and techniques, to all the information and practical training necessary for operating a shop.

Basic Knowledge Training (3 days)
– From basic skin theory to technical practices as a professional, you learn the basic knowledge of a skin expert.
Occasional Training (1 day)
– Frequent training for franchise stores and partners to learn Bellelumie’s differentiated new program development and manual.
Supplementary Training (1 day)
– We provide training on store operations, such as cultivating individual abilities and acquiring techniques that need support, for the overall Bellelumie program of franchise stores and partners.

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Bellelumie’s Training Curriculum

Basic Skin Training
Skin structure / skin diagnosis /
characteristics and care method by type /
skincare preparation course /
manual technique
Understanding Beauty Device
Effects and caution for each device of Belle Up & Belle Clean & Belle Shine & Belle Mix / how to use the devices and care methods, etc.
Application Practice
Whitening using device & cosmetics, redness care, device, cosmetic and mask usage method for each skin type / practical technique demonstration and practice
In-depth Training
Customer consultation technique/ basic consultation method / skin measurement method / customer chart writing method / program manual learning, etc.
Aesthetic
Field Sketch

Velvety tones to make you comfortable
in any room from consultation to treatment.

Find out more on Bellelumie
and its branches.

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